Hoeffler, Steve : rechercher sur Z-Library

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1

The marketing advantages of strong brands

Hoeffler, Steve, Keller, Kevin Lane

Journal:

Journal of Brand Management

Année:

2003

Langue:

english

Fichier:

PDF, 300 KB

english, 2003

2

Building Brand Equity Through Corporate Societal Marketing

Hoeffler, Steve, Keller, Kevin Lane

Journal:

Journal of Public Policy & Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 87 KB

english, 2002

3

Preference exploration and learning: the role of intensiveness and extensiveness of experience

Hoeffler, Steve, Ariely, Dan, West, Pat, Duclos, Rod

Journal:

Journal of Consumer Psychology

Année:

2013

Langue:

english

Fichier:

PDF, 433 KB

english, 2013

4

Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives

Malkoc, Selin A., Hedgcock, William, Hoeffler, Steve

Journal:

Journal of Consumer Psychology

Année:

2013

Langue:

english

Fichier:

PDF, 1.06 MB

english, 2013

5

Mental Simulation and Product evaluation: the affective and Cognitive Dimensions of Process versus outcome Simulation

Zhao, Min, hoeffler, Steve, ZauberMan, Gal

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 690 KB

english, 2011

6

Measuring Preferences for Really New Products

Hoeffler, Steve

Journal:

Journal of Marketing Research

Année:

2003

Langue:

english

Fichier:

PDF, 107 KB

english, 2003

7

The Role of Imagination-Focused Visualization on New Product Evaluation

Min Zhao, Steve Hoeffler and Darren W. Dahl

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 1.89 MB

english, 2009

8

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts

Min Zhao, Steve Hoeffler and Gal Zauberman

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 2.14 MB

english, 2007

9

Leveraging Social Networks to Develop Radically New Products

Iacobucci, Dawn, Hoeffler, Steve

Journal:

Journal of Product Innovation Management

Année:

2016

Langue:

english

Fichier:

PDF, 71 KB

english, 2016

10

When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy

Jennifer Gregan-Paxton, Steve Hoeffler, Min Zhao

Journal:

Journal of Consumer Psychology

Année:

2005

Langue:

english

Fichier:

PDF, 2.87 MB

english, 2005

11

Path dependent preferences: The role of early experience and biased search in preference development

Steve Hoeffler, Dan Ariely, Pat West

Journal:

Organizational Behavior and Human Decision Processes

Année:

2006

Langue:

english

Fichier:

PDF, 361 KB

english, 2006

12

Trusting and Monitoring Business Partners throughout the Relationship Life Cycle

Kusari, Sanjukta, Hoeffler, Steve, Iacobucci, Dawn

Journal:

Journal of Business-to-Business Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 368 KB

english, 2013

13

Constructing Stable Preferences: A Look into Dimensions of Experience and Their Impact on Preference Stability

Steve Hoeffler and Dan Ariely

Journal:

Journal of Consumer Psychology

Année:

1999

Langue:

english

Fichier:

PDF, 575 KB

english, 1999

14

The Role of Imagination-Focused Visualization on New Product Evaluation

Zhao, Min, Hoeffler, Steve, Dahl, Darren W

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 174 KB

english, 2009

15

Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts

Zhao, Min, Hoeffler, Steve, Zauberman, Gal

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 266 KB

english, 2007

16

Constructing Stable Preferences: A Look Into Dimensions of Experience and Their Impact on Preference Stability

Steve Hoeffler, Dan Ariely

Journal:

Journal of Consumer Psychology

Année:

1999

Langue:

english

Fichier:

PDF, 4.53 MB

english, 1999

17

Imagination Difficulty and New Product Evaluation

Min Zhao, Steve Hoeffler, Darren W. Dahl

Journal:

Journal of Product Innovation Management

Année:

2012

Langue:

english

Fichier:

PDF, 441 KB

english, 2012

18

Social Marketing Initiatives || Building Brand Equity through Corporate Societal Marketing

Steve Hoeffler and Kevin Lane Keller

Journal:

Journal of Public Policy & Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 2.62 MB

english, 2002

19

Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use

Wood, Stacy, Hoeffler, Steve

Journal:

Journal of Product Innovation Management

Année:

2013

Langue:

english

Fichier:

PDF, 1.25 MB

english, 2013

20

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions

Hoeffler, Steve, Bloom, Paul N, Keller, Kevin Lane

Journal:

Journal of Public Policy & Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 453 KB

english, 2010

21

Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation

Darren W. Dahl, Steve Hoeffler

Journal:

Journal of Product Innovation Management

Année:

2004

Langue:

english

Fichier:

PDF, 126 KB

english, 2004

22

The politics of health care

Iacobucci, Dawn, Van Horn, Lawrence, Hoeffler, Steve

Journal:

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 156 KB

english, 2010

23

Optimal Visualization Aids and Temporal Framing for New Products

Zhao, Min, Dahl, Darren W., Hoeffler, Steve

Journal:

Journal of Consumer Research

Année:

2014

Langue:

english

Fichier:

PDF, 529 KB

english, 2014

24

Of clouds and zombies: How and when analogical learning improves evaluations of really new products

Herzenstein, Michal, Hoeffler, Steve

Journal:

Journal of Consumer Psychology

Année:

2016

Langue:

english

Fichier:

PDF, 748 KB

english, 2016

25

Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization

Zhao, Min, Hoeffler, Steve, Dahl, Darren W.

Journal:

SSRN Electronic Journal

Année:

2006

Langue:

english

Fichier:

PDF, 2.12 MB

english, 2006